How to Generate Leads for Real Estate Business in India

How to Generate Leads for Real Estate Business in India

If you’re in the real estate¬†industry, you already know that the most important thing in real estate is producing high-quality leads, as we all know the real estate market is massive. However, you may be wondering how to generate leads for real estate business in India.

As a real estate agent, you may be dealing with a variety of challenges as a result of the epidemic, and your business may have suffered a lot. Have you ever considered that adopting internet marketing tactics in your company will help you produce more leads and conversions?

This is the most often asked question in the real estate industry. I understand how challenging it is to create quality leads and convert them into paying clients. However, if you use my lead generating tactics, you can produce a large number of high-quality leads and increase your monthly sales and earnings.

In this article, I’ll show you how I use a specific method to produce more high-quality leads for my clients.

I understand that generating leads is a difficult task in our industry. However, real estate is a high-priced product. This is a numbers game; the more leads you have, the better your chances of running a profitable real estate business is.

Most of the agent’s time is spent on prospecting meetings with clients, displaying properties, and responding to emails. As a result, investing time in marketing is important.

Your skillset cannot be restricted to selling your home; your ability to generate real estate leads is even more important in this competitive industry. Simply follow these steps to expand your real estate business.

Here are some ways How to Generate Leads for Real Estate Business in India

  1. Website
  2. Pay Per Click
  3. Facebook Ads
  4. Email Marketing
  5. Google My Business
  6. YouTube
  7. Content Marketing for Social Media
  8. Online Marketplace


You may not¬†afford to adapt to new tactics for your real estate firm in today’s world. You can’t be available to your clients 24 hours a day, but your website can. Your website serves as an online store. You may display your client all of your properties online.

  • It establishes a strong online presence.
  • It establishes you as a brand.
  • Provide information about your property
  • Generate more leads
  • Makes all information about you and your business
  • Available 24 hours a day, even while you’re not in the office.

How to generate real estate leads using your Website

  • Make a website that shows your property.
  • Make sure your website is optimised for local targeted keywords.
  • Create a helpful blog for your potential clients.
  • Apply the right ON-page and OFF-page SEO strategies.

Pay Per Click

It’s a difficult task to get your page ranked on Google. It might take months to rank on the top page of Google if your keyword has a lot of competition.

All you have to do now is choose the right kind of keyword with a strong commercial intent. When you place an ad on Google, you start seeing immediate results.

PPC Advantages

  • It puts your ad in front of potential buyers.
  • PPC is a real-time ranking system.
  • Generate the best quality leads.
  • It allows you to track your results immediately.

Facebook Ads

If you’re wondering how to generate real estate leads on Facebook, I’ve got the proper method for you. The cheapest method to acquire leads from an ad campaign is through Facebook. If you have a limited marketing budget, Facebook advertisements should be your first pick. How to Use Facebook to Generate Real Estate Leads When compared to Google AdWords, it is less expensive to generate real estate leads.

Steps to run Facebook Ads

  • Make a business page for your company
  • Create a Facebook Ad manager account
  • Pixel should be installed on your website.
  • Create a marketing campaign that includes eye-catching graphics and videos.
  • Focus on a local audience
  • Optimize your ads for the highest return on investment.

Also Read: Digital Marketing Strategy For Real Estate

Email Marketing

Email marketing is a powerful tool for reaching out to current and potential customers. It can be the most cost-effective method to reach out to your real estate prospects. You can reach millions of people just cost 1/4 of social media. Email marketing may help you reach a variety of objectives, including brand awareness, relationship building, sales growth, and brand loyalty. That is why email marketing is so important in the real estate industry.

Google My Business

According to Google, 46 % of queries are conducted with a local aim. Despite knowing this, real estate business owners fail to take advantage of the free Google My Business platform. The greatest strategy to improve your local presence is to use Google my business.

If your company is based locally and you’re looking for a local real estate lead, you can’t afford to ignore Google My Business’s free and powerful lead generating tools. How can a real estate company in India create leads? Concentrate on local marketing that is more up-to-date.


If you’re looking for a way to create leads for your real estate firm in India, YouTube is the place to be. The real estate market is so competitive that there aren’t enough real estate brokers in India. However, YouTube is still a blue ocean. Uploading videos to YouTube might help you start attracting leads. The best inbound lead technique for real estate is YouTube. YouTube also helps with the development of your brand’s reputation among customers.

Simply build a YouTube channel and begin publishing property videos with your local base keywords tagged. Because YouTube is the second most popular search engine, you will eventually receive an incoming lead.

Content Marketing for Social Media

If you post content for your target client on social media, you will not only start obtaining leads, but also dedicated followers for your real estate firm. Create consistent content that gives value to your client, provides knowledge for first-time home buyers, and you’ll establish confidence in your potential customer over time. How to produce real estate leads on LinkedIn is as simple as following a certain content marketing approach and you’ll be producing leads on LinkedIn in no time.

Online Marketplace

Property marketplaces are used by over 80% of realtors to generate real estate leads. Because these websites are well-known among first-time homebuyers. These portals bring buyers and sellers together on a single platform.

Real estate agents and developers buy advertising packages from online property portals, which is why buyers and sellers use the same platform to buy and sell their homes.

These are some of India’s most well-known online portals.

  • 99 acres
  • Magic bricks
  • Commonfloor
  • No broker
  • India
  • Just dial
  • Olx
  • Quikr homes
  • Sulekha


If you’re looking to expand your real estate business in this competitive industry and aren’t sure how to generate leads for real estate business in India, this article will prove to be very helpful.

This lead generating technique may be tailored to your real estate company. The real estate industry is a numbers game; if you have more leads than your competition, you can easily control your market. You only make money if you sell anything, which is why you need to apply these new lead techniques in your business.

I hope you find this blog to be useful. In the next days, I’ll create a higher-quality blog like this, so check back and leave a comment if you found value in it.

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